Book Review: Doppelganger - A Trip Into the Mirror World by Naomi Klein ★★★★☆

shkspr.mobi@edent2026年01月27日 12:34
Book cover with the world Doppelganger getting progressively more distressed and distorted.

This book is excellent at describing the symptoms of madness which have beset the world. It expertly diagnoses the causes which have led so many people into a mirror-realm of fantasy. Sadly it falls short of prescribing a cure. I doubt anyone who has fallen into the conspiracy mindset will read this book - but I hope if you read it you will become inoculated against the brain-worms.

Let's start at the beginning.

If the Naomi be Klein
you’re doing just fine
If the Naomi be Wolf
Oh, buddy. Ooooof.

How did Naomi's titular doppelganger move from feminism to fanaticism? How do well-meaning people square the circle of aligning themselves to people who spread hate?

At the same time, how do people like Naomi Klein justify spending hours obsessively listening to hate preachers? Can you stare into the abyss without it staring back into you? I'm not entirely sure that it is possible to binge on madness and stay objective. It reminds me of this classic:

“don’t use q-tips to clean your ears, you’ll just push the wax in further!!” well, yeah, sure, except for my special technique. if I use my special technique then it’s fine.

There's a deep well of sadness running through the book. So many people with an unending stream of pain clutching on to anything which might give them purchase in a confusing an uncertain world. Is it any wonder some of them latch on to weird racists with their simple solutions to complex problems?

The depressing thing is that sometimes the conspiracy-theorists are right. They can see that there are global conspiracies - but attribute them to [ethnic minorities|Marxists|the gays] rather than rapacious capitalists. Similarly, there are bitter lessons for the intellectual left who have comprehensively failed to advance progressive arguments and values. Many of us are more concerned with the purity of theory rather than implementation. You can't shame the public into understanding.

There's a slightly weak section on algorithmic amplification of abuse. Depressingly, Klein points out the perils of oligarch-owned social media yet she is still on Twitter and hasn't joined more equitable platforms.

The book also straddles an uneasy line between reportage and public therapy. Large parts feel like self-flagellation mixed with Freudian self-analysis. It demonstrates exactly how the grift works, why it is so effective, and what the surge of irrationality is doing to the world.

Perhaps I can fix it if I just read one more book. Just one more paragraph will make it all make sense. I'll grab on to the classics in the intellectual library to stop me sliding down the path to oblivion. Just one more book.