How to Write Compelling Software Release Announcements

A release announcement showcases how the user’s experience is better today than it was yesterday. That sounds obvious, but most release announcements seem to forget that there’s a user at all.

So many release announcements just enumerate new features in a way that’s totallly divorced from how real people use the software. The announcement is essentially just a changelog with better writing.

For example, here’s a “changelog” style of announcing a new feature: